What is Local SEO?
Search Engine Optimization is the process of helping a website to rank above its competitors on search engines. Local SEO is a specific branch of Internet Marketing that seeks to optimize geographically specific Search Terms like “car repair in New York” so that it appears on the search result page when any one search for the specific keywords related to specific geographic location. Local SEO simply is a technique to aim to get your business name, website, address, contact numbers and business location in front of the people that are most likely to use it- those that are physically located near it.
E.g: Local SEO means that if a restaurant is located near Manhattan, New York; Potential customers will find the restaurant by searching the keyword (term) with location.
Why you should not ignore Local SEO?
In today's digital world, the yellow-pages and classifieds of the past have become obsolete. Today, consumers by and large turn to the internet, particularly search engines, to find everything from nearby restaurants to local attorneys.
With Local Search features like Google Maps and Yahoo! Local, the trend toward local search is growing every day. At Business Pro designs, our clients (you can check our portfolio) have seen Significant ROI as our Local Internet Marketing initiatives have helped exponentially increase their local client-base.
If your business isn't optimized for local search , you're missing out on thousands of potential leads, clients and sales.